In this collection, the Puma defines consumers as Natural Settlers. The whole palette and fabric are sourced from natural power. The tints of blue sky, fresh dawn, and tender earth are taken as the main tone to discover the diversity and practicality of colors.

 

At the same time, unlike before, Puma will challenge to position its products in the middle and upper consumer groups, who tend to pursue a quality of life. And change its previous style - this time it combines "comfort", "leisure" and "sports" perfectly, bringing consumers a more comprehensive feeling. So Puma has more relaxed and daily silhouettes in this collection. At the same time, this collection will also serve as the first step of Puma's attempt to expand its range of consumers.

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Team: Wenqi Sun & Ziming Yuan