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Bulgari x CSGO

SCAD | BFA | Capstone Project | WINTER 2023

In the past few years, virtual products and electronic technology have been a popular direction for significant industries to explore. Many luxury brands in the fashion industry have thrown their olive branches to virtual companies and game companies, such as LV and League of Legends, and Burberry and King of Glory, both of which have created a lot of buzz in the industry. Bulgari, as the leading brand in the luxury jewelry industry, has always pursued the forefront of the trend. It will be the first jewelry brand to cooperate with the game to explore the possibility of virtual jewelry.

 

This event is a collaboration between Bulgari and CSGO on products, which will jointly launch products with each other's style, breaking the next dimensional wall to show the combination of virtual and reality and the collision and fusion of different styles.

Bulgari Company Overview & Background

Jewelry Industry Trends & Market Research

CSGO Company Overview & Background

Jewelry Industry Trends & Market Research

Primary research- Questionnaire

Concept Development

Integrated Marketing Plan and Strategy

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