As the luxury market evolves to cater to Millenials, Generation Z, and beyond, as well as generations beyond, Celine will need to adapt its branding image.

 

Celine is known for its minimalistic designs, quality craftsmanship, specialty, and privacy. The use of Italian materials and quality artistry reflects a higher level of craftsmanship. Leather goods and accessories are the brand's specialties, preserving its identity and heritage while still evolving and maintaining its market positioning.

 

Introducing the CELINE (X) line, Celine has developed a novel retail concept focused on the global market. The brand's deliberate privacy adds to its mystique while boosting brand awareness and loyalty.

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Team: Alec Marmins & JJ Roy & Xingbo Gu & Yiwei Cai & Wenqi Sun